Last year, I made a bit of a resolution to make this site, a thing again. I started out getting back into the habit so to speak with Weekly Haul posts and Agents of SHIELD recaps. Literally anything else that popped up was gravy. After keeping this up regularly, I planned to do a re-launch with 2017. This would shift things up to full speed, and part of the point in having a “launch date” was that I wanted to get out ahead of things.
This was when I started making up the master schedule. I laid out the entire year in excel, by weeks. I set up which posts would go out by type on each day of the week. I went through and picked out notable release dates of movies and games and TV shows so I could make little themed moments around these events. The schedule isn’t set in stone either and as it trails off into the year it becomes more and more of a wish list of maybes. January originally also included 100% reused old content in the Video Games Reviews, though the goal was to rework these old reviews a bit and sprinkle them in among new reviews, which I also ultimately accomplished.
Major content at 6PM local time, minor content at noon local time.
The idea was to prevent what has happened in the past, where I’d vomit out a pile of posts in a week then disappear for 6 months. My original goal was to have the entire month of January set up by the time January 1st came along. Granted this didn’t include on demand style content like the Weekly Haul posts and Trailer Tuesday and TV recaps. I did manage to make that goal and then some.
I still intend to keep to this schedule, but I have also come to realize the schedule was a bit… overly ambitious. In short, I cannot keep up this schedule long term, every single week. Period. Movie reviews, for example, are always a last minute scramble. I bulk take photos for toy reviews, but that has also lead to less dynamic photos than I really want for these reviews, especially since the focus of the reviews is photos over text. Essentially, rushed content isn’t very good content.
I also literally can’t afford the pace of the schedule. I spend quite a bit of money on new stuff, probably too much money, but I do have a budget just for “fun money” that’s very strict, and that also includes things like eating out and subscriptions to Audible and online games. Imports alone break my budget. I have a backlog of imported toys I’ve picked up over the last few years, but at ~$50 average each for Figmas and Figuarts, I would have to spend ALL of my “fun budget” on imports to keep up weekly reviews long term. And I mean every penny, leaving nothing for games, or domestic stuff.
Another issue comes on the Video Games front, I don’t play a wide variety of games like I used to. I have enough decent “Legacy Content” from nearly 20 years of blogging that I could repost them weekly for like 2 years, but over the past 2 months, most of my video game time has gone to Overwatch. This has kind of been an “issue” for a while, it’s part of why I started to reviews of shitty mobile games before nuking the site a few years ago. Because I mostly just played WoW or TF2, aside from the occasional shitty mobile game. It became the only source of new content.
I also just flat out don’t have the time. The latter half of the year was slower, I had time to build quite a buffer of content and photos, but things are busier now. We are looking at moving this year, soon, mostly for convenience to my job, but also for a house that works better for us, which has taken a lot of time. Work in general has been busier, which means I’m too tired to do side things like write mediocre movie and video game reviews. Most nights I just want to watch TV with my wife or play zone out and play Overwatch.
The re-launch rush isn’t a failure mind you, It’s served it’s purpose, it’s created a baseline of content. I kind of knew going in that at best, The Schedule was only sustainable for around 6 months, and that was at best maximum possibility everything works out grand.
I’m not quitting (again, again, again) mind you, I’m just taking a step back a bit and re-evaluating. I mostly just want to say to myself, it’ll be ok, if you don’t get something new in every category every week. I also have considered what works and what doesn’t. I’ve already ditched Tuesday Trailers for example. It was an experiment, it went nowhere, it was more hassle than it was worth. I’m probably going to drop the Wednesday Haul posts as well, or more likely, make them even less formal and post them over on Tumblr or Instagram, or both. They are a bit of a hassle, they were a practice in blogging discipline but ultimately, it’s filler content. I have zero and I mean ZERO in the works on the idea but I’ve toyed with the idea of reaching out to get other contributors again, and having a Weekly Haul post that’s explicitly related to me, doesn’t work on a multi writer website.
I also want to get back to doing more “editorial” style content. Just a sit down sort of analysis or opinion on hot topics. Like the recent Nintendo Switch Release, or VR in gaming, or general ideas and speculations on the MCU. I keep “having the itch” again, like I used to, but all of the time spent on this strict schedule of posts is stifling that a bit.
Ultimately, I just need to loosen up a bit.